I am just starting my business and the one thing that I know is that social media marketing is a very important part of growing a business, should you desire a global business that would touch the lives of so many people. I feel this is what we used to call “warm” calling. I know many people call it “cold calling” but it helped us look at it differently. When you are doing warm calls, you are introducing yourself, letting them know what you are about and how you can help them, offering them something of value to them. Since we would like to work globally, it does not make sense to pick up a phone and make yourself known. With writing you can take this a step further and really let people see the expertise you have to offer.
I have created my web page, my blog, a newsletter, and joined Linkedin,Twitter and Facebook. Where I can create my own design (ie word press and Twitter), I make sure I keep my company image going. I have learned that I do enjoy writing and as told by many mentors, if you learn something that will be of value to your ideal client market, you write an article. People will get to know that you have something to say and would want to get to know you better.
Of course, social media is not just as easy as writing and putting it out there. You still have to research keywords, to know what your target market will be searching for. You still need to have enticing titles, as everyone says, it does not matter the content if nobody gets past the title. You need people on your sites, whichever ones you choose, that would read the content and hopefully go to your website. If you write good content, provide great information people remember this and when they, or somebody they know, needs the support you provide, it will be you that will come to their mind.
So social media marketing has started and will be a great impact on my business (and clients) as it will get me out there to the person next door or around the world.
Just some thoughts.
Newsletter Archives
2011
- Issue 2 - January 2011
- Issue 1 - November 2010